The proliferation of big data presents both opportunities and challenges for enterprises in leveraging data for innovation while ensuring privacy and security. This session will examine the ethical implications of big data usage, including data privacy, consent, and trust issues. Participants will explore strategies for establishing digital ethics principles, implementing data governance frameworks, and balancing innovation with ethical considerations in data-driven decision-making. Real-world case studies and ethical dilemmas will be discussed to facilitate meaningful dialogue and actionable insights.